The Instructor for this course is MJ Sherven
Course History
First Offered in 2003
Developed by Eileen Laverty
Redeveloped by MJ Sherven 2023
Curriculum Guide
Pre-requisite ELA A10 OR ELA B10
In Media Studies 20, students will explore the historical and evolving role of mass media in society. Areas of focus include media literacy, social media, marketing, and advertising. Students will create media and develop the knowledge, skills, and dispositions to critically analyze how, why, and by whom media texts are produced.
Module Title/Grade Distribution
Curriculum Outcomes Covered | Assignments/Logs/Exam |
Module 1: 35 Days
Foundations and Language of Media Studies Assignments = 60%
Media Logs = 25%
Exam = 15% Curriculum Outcomes Covered:
MS20.1 MS20.2 MS20.3 | 5 Assignments /10
- Introduce Yourself
- Media Industry
- Pop Culture
- Language in Media
- University Addresses Then and Now
5 Media Logs /5
- Profile of a Media Consumer
- Media Timeline
- Social Media Apps
- Pop Culture
- Language Matters
1 Exam |
Module 2: 35 Days
Investigate and Examine the Role of Media
Assignments = 60%
Media Logs = 25%
Exam = 15% Curriculum Outcomes Covered:
MS20.4 MS20.5 | 4 Assignments /10
- Six Key Roles of the Media in our Lives
- Responsible Journalism
- Representation in Media
- PSAs (Public Service Announcements
5 Media Logs /5
- Favourite Movie/Song/Book
- Social Status
- Good News Lacking in the News
- Mass Media Interpretation of Teens
- Media Affects How We Live
1 Exam |
Module 3: 35 Days Power of the Media in Our World Assignments = 60%
Media Logs = 25%
Exam = 15% Curriculum Outcomes Covered: MS20.6 MS20.7 | 4 Assignments /10
- Media Are Constructions
- My Voice is Louder Than Hate
- How To Be A Good Ally
- Media Investigation
5 Media Logs /5
- Social Media Apps
- Manipulated Media
- Which Ad Caught Your Eye?
- Language
- Positioning
1 Exam |
Module 4: 35 Days
Ethics, Responsibilities and Careers Assignments = 60%
Media Logs = 25%
Exam = 15% Curriculum Outcomes Covered:
MS20.8 MS20.9 MS20.10 | 4 Assignments /10
- Digital Etiquette
- Tragedy is News
- Social Media Driving Change
- Careers in Media
5 Media Logs /5
- Offensive Media Posts
- Personal Privacy vs National Security
- Fake News
- Freedom of Speech Online
- What To Do With An Idea?
1 Exam |
